ispell cognizance: Samsung adds 20.3-megapixel NX20, NX210 and NX1000 to mirrorless cam lineup (update: now with video)

Friday, April 20, 2012

Samsung adds 20.3-megapixel NX20, NX210 and NX1000 to mirrorless cam lineup (update: now with video)

You probably know Samsung best as the mobile tech giant that it's exploded to become. The Korean company has also unleashed a blockbuster television or two in the past few years, along with some of the most gorgeous tablets to come out of the Far East. One area where Samsung has yet to dominate is the digital camera market, however -- the company pumps out some pretty innovative imagers, that for one reason or another haven't caught on like their Japanese counterparts, including those from the likes of Canon, Nikon, Olympus, Panasonic and Sony. Sure, Samsung's point-and-shoots could be labeled as gimmicky under-performers, despite their success in Asia, but its mirrorless cameras have been established as viable competitors in the fast-growing ILC market -- from a performance perspective, at least.

What the firm really needs to gain share is a killer model with an incredibly competitive price -- an entry-level cam that comes in at, say, $499 with a decent kit lens. Sadly, there's no sub-$500 ILC in this latest bunch, with the NX20 priced at $1,100 and the NX210 set to retail for $900. The NX1000 has yet to get a price tag, though based on those first two flavors, we wouldn't be surprised to see it hit stores with a $700 sticker. There's more to these cameras than price -- well, there is and there isn't, depending on your needs -- but in a market with offerings as solid as the $600 Sony NEX-C3 and $1,100 Olympus E-M5, what Samsung really needs is a product that drops jaws not because of its high megapixel rating, but rather its very low price tag. The company has built a solid portfolio for 2012 -- all three NX cameras include the same 20.3-megapixel Samsung-manufactured APS-C CMOS sensor with an ISO range up to 12,800, 1080/30p video, an 8fps full-res burst mode, integrated WiFi and a 3-inch display, though body size, user interface and other features will differ. Join us past the break for a closer look at each camera.

(Update: Courtesy of our sister site Engadget Chinese, we've added some hands-on videos.)

Gallery: Samsung NX20, NX210 and NX1000