The text message just celebrated its 20th birthday. Although texting wasn?t prevalent immediately, it sure did take off. According to Forrester Research, six billion SMS messages are sent each day.
The reason behind the success of the text message is its simplicity and wide access. Any cell phone can send and receive text messages, which makes it more widely used, and it requires very little data so it can be effectively used even in areas with limited cell coverage.
However, even with the climb of popularity the text message has experienced, it?s expected to slow down and eventually lose its hold on consumers. Why? Although the infrastructure is set up and costs next-to-nothing to?maintain, many carriers still charge up to $0.20/message. Which, of course, begs the question: ?What?s next??
Many people think the next big thing will be video conferencing, but the main issues are still accessibility and interoperability. For general users, the cost alone is prohibitive for most video conferencing solutions, which drives home users and even many business users to take advantage of free, or low-cost solutions such as Google Chat or Skype. However, the features, security and quality are severely lacking for use in many business applications. The major players in the video conferencing game have been making strides to ensure interoperability with professional systems and those using Skype and other mainstream video chat solutions.
Polycom?s RealPresence CouldAXIS Suite is a browser-based video collaboration system that addresses concerns of interoperability and security, allowing users of various platforms to connect to CloudAXIS users. The system is not out quite yet, but will be available in March 2013. CloudAXIS may not be for everyone, however, since it does not support rich media or content-sharing, and video?quality?is low when compared to HD video communications systems (due, in part, to most users being limited by low-quality webcams), but is designed for business-to-consumer communications and large-to-small business communications.
However, it?s difficult to predict if video will truly be the next ?big thing? in communications. No one was predicting, 20 years ago, that the text message was going to take the world by storm like it did. Before the text, it was the telephone, which was another universal, easy-to-use system that connected everyone to each other. The universality, ease-of-use and simple concept in something that video conferencing is trying to?achieve. By taking the step to provide secure, business-level communication to every user, CloudAXIS is certainly approaching ?universal? in a constructive way. ?Polycom, as well as other video conferencing developers such as LifeSize, have been dedicated to using standards-based solutions for interoperability with other large systems. Opening the door to users of consumer-level solutions offers a greater advantage by providing a way to communicate with more people, particularly users with no real need for a larger system.
Source: http://blog.ipphone-warehouse.com/the-evolution-of-communication-technology/
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