He added that his company's objective for launching "Walk Your Heart" campaign was to encourage people to have a more active life and make walking a daily part of a change to a healthier lifestyle.
Over 4000 participants took part in the "Walk Your Heart" campaign, 2,330 of them completed the 1,400 meter designated route within Red Sea Mall passing by various, educational health tips and environmental reminders. Upon reaching the finish line participants qualified to enter a draw for a free family trip to Dubai along with other valuable prizes.
Participants also got a chance to vote for charitable causes that they were walking for, choosing between causes such as, Orphans, Disabled Children's Association or the National Home Health Care Foundation. The cause receiving the most votes received the allocated fund as a donation from Bupa Arabia.
In addition, Bupa Arabia also provided a "Health Lounge," which received over 600 visitors and consisted of small clinics that offered quick and accurate medical check-ups as well as two specialized clinics devoted to diabetes and smoking cessation sponsored by the Ministry of Health.
Nearly 150 volunteers, consisting of Bupa Arabia employees and others worked and collaborated in preparing, organizing and promoting the successful event.
Some celebrities and social activist such as the, Saudi Rap Singer, Qusai Khider, Media Presenter, Ahmad Al-Shugairi and the Mizan Corporation Team consisting of Dr. Obai Al-Bashir, Dr. Rayan Karkadan, also Ibrahim Kherallah and Nawaf Al-Thufairi as well as students from Dar Al-Fikr and the King Abdul Aziz University (KAAU) have taken a part in supporting the campaign.
To further encourage people to take a more healthier lifestyle Bupa Arabia devised a way for family members and friends to share in the activity by developing a smartphone application that allows each individual participant to count the number of steps they walk in a day, and to make it more fun the application also allows users to share and invite friends through Facebook, Twitter and Instagram. The "Walk your heart" Application is available in both IOS and Android platforms and the competition will still be active for few months to come.
Deeply committed to social responsibility, Bupa Arabia is the first specialized medical insurer in Saudi Arabia to proactively work for the public in providing increased health awareness by putting its medical expertise at the service of the community.
Source: http://www.ameinfo.com/bupa-arabia-successfully-concludes-walk-heart-318377
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